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A space meant to inspire business leaders to reflect and take effective actions.
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The Smell of Success: Olfactory Branding Strategies for Businesses
In the world of branding, businesses are constantly searching for innovative ways to connect with consumers on a deeper level. While...
FLAME Team
Jul 25, 20235 min read


Investing in the Future of Consumer Goods: Aesthetic, Community-Driven Brands with Global Ambitions
In the realm of consumer goods, the fusion of aesthetics and functionality presents a wealth of untapped potential, awaiting exploration...
FLAME Team
Jul 24, 20236 min read


From Niche to Global: The Science of Scaling through Marketing and Distribution
The luxury industry experienced an incredible growth period in the post-COVID seasons, all while the recent luxury stocks reflect...
FLAME Team
Jul 21, 20234 min read


The Power of Cultural Branding: When Art meets Fashion
“All I do all day is to think of ideas and implement them. That’s an industry, you know. I’m trying to make art on a commercial scale.” -...
FLAME Team
Jul 14, 20233 min read


Beauty and Wellness: Exploring the Intersection
In recent years, the beauty and wellness industries have experienced remarkable growth, driven by consumers' increasing focus on...
FLAME Team
Jun 28, 20233 min read


DTC lessons from Sézane, or how to build a cult brand in less than 10 years.
How to build a cult, DTC, European, €100 mil. brand in less than 10 years. Lessons from Sézane, the Parisian label taking the world by storm
Alexandra Trosin
Jun 15, 20218 min read


The Art of Digital Retail by Reformation
What Reformation managed to do is quite simple. They did what everyone else is just talking about: integrating digital into physical retail
Alexandra Trosin
Aug 29, 20192 min read


Welcome to FLAME
Culture & Creativity have always been a manifestation of the human inner experience. Art and the creative industries are born from our...
Alexandra Trosin
Jan 18, 20181 min read
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